Blog Posts

Making Qualitative Research Happen provides a rigorous, methodologically grounded framework for the entire research lifecycle. This text moves beyond basic software tutorials to examine the critical intersections of theory, ethics, and digital tools. By addressing contemporary challenges—including AI integration, the decolonisation of methodology, and the nuances of CAQDAS—it serves as a foundational resource for researchers committed to achieving transparency and depth in th

On the 17th March I was invited to give a keynote at the MAXDAYS 2026 Europe virtual conference.  I was grateful for the opportunity to talk about the relationship between methodology and technology, which is something I’ve spent much of my career thinking about . Here's what I said. You can also watch the recording here.   Image Source: Bart Fish & Power Tools of AI / https://betterimagesofai.org  / https://creativecommons.org/licenses/by/4.0/  To get straight to the point,

Transition from managing a library to synthesising an argument. Discover how NVivo can transform your literature review process from overwhelming to organised.

Are you struggling to align your methodology with your software? Discover how to bridge the gap between Braun & Clarke’s RTA phases and MAXQDA’s visual tools. From Creative Coding to MAXMaps, we show you how to maintain rigor without losing the "reflexive" heart of your research.

On Thursday 21st August 2025 I was invited to give the plenary talk to open a debate about Generative-AI for qualitative research at the Summer School in Social Science Methods at the Università della Svizzera italiana in Lugano, Switzerland. All week I'd been teaching my course on Integrating AI into the qualitative workflow, and had been enjoying the discussions with my students who were engaged, thoughtful, and prepared to critically engage with when AI is not appropriate